PEST Analysis

What is it?

The PEST Analysis was created by Francis Aguilar and helps teams understand the political, economical, social, and technological forces that may impact their product or service.

When to use

Companies can use this template when weighing the effects that outside factors have on either how the business runs or how the product is seen by the public.

How to use

Go through the four factors and brainstorm items that may fall under each category. Click and drag one of the plus signs in the upper righthand corner to add a sticky note to a section.
- Political: How the government may influence the company
- Economical: How the economy impacts the company, especially long term
- Social: How demographics and cultural trends affect the company
- Technological: How technology innovations influence the company
Evaluate opportunities and risks from these factors.
Build strategies from these findings.

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