Marketing Mix

What is it?

The Marketing Mix is a method of mapping the essential factors used by teams to effectively market a good or service to the public.

When to use

The template should be used at the beginning of the marketing cycle of a product or service or midway through the lifecycle of a product or service to reevaluate and adjust the marketing methods.

How to use

Each team member will have a video stream on the left side of the screen.
Add your ideas by clicking on the center + button and dragging to the section you would like to place the note in.
Understanding each section
- Product
  - Determine what customers may want from the product.
  - What does it look like?
  - What should it be called and how should it be branded?
  - How is it different from the competitors?
- Price
  - What is the value of the product or service to the customer?
  - Is the customer price sensitive?
  - How will your price compare to the competitors?
- Promotion
  - What methods will you use to promote your product or service?
  - What is the best time to promote?
  - How do your competitors promote their products and how does that influence your choice of promotion?
- Place
  - Where do customers look for your product or service?
  - How can you access the right distribution channels?
  - What do your competitors do and how can you learn from them or differentiate?

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