Lean Canvas

What is it?

The Lean Canvas was created by Ash Maurya on the LEANSTACK website. It is a structure based on Alexander Osterwalder’s Business Model Canvas that is geared more towards startups, in particular, Lean Startups.

When to use

When you are looking for a faster way to create a business plan for your startup, this canvas is a perfect way to create a concise and effective summary to send out, have on hand, and present with.

How to use

Fill out the top bar by typing into the sticky notes (as needed): who the canvas is being designed for, who is designing the canvas, the meeting date, and the version number. Delete any sticky notes that do not apply.
Customer Segments: list your target customers and users and then list the ideal characteristics of these customers under Early Adopters.
Problems: list your customer’s top 3 problems and list Existing Alternatives of how these problems are solved today.
Revenue Streams: list your sources of revenue.
Solution: outline a possible solution for each problem.
Unique Value Proposition: list a single, clear, compelling message that turns an unaware visitor into an interested prospect and for High-Level Concept, list your X and Y analogy.
Channels: list your path to the customers
Key Metrics: list the key numbers that tell you how your business is doing.
Cost Structure: list your fixed and variable costs.
Unfair Advantage: list something that cannot be easily copied or bought.

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