Now more than ever, it’s crucial that all participants can collaborate at a high level anywhere, anytime. With Alleo’s innovative software, teams can work synchronously and asynchronously without missing a beat. All work, edits, and progress are made in real-time for all participants to see. Increase engagement in your meetings, presentations, and workshops.
Imagine the increased diversity of thought and ideas you can yield with Alleo’s non-verbal communication features in addition to live video and audio. Ensure every voice is heard and every idea is expressed with Alleo.
Imagine this: You’re working with a high value customer, getting ready to start a major project together. You sit down at your computer and open the meeting. Your client’s C-suite of executives appear on screen, easily visible to you and each other, along with your company’s intro video playing in the background. You start the meeting with introductions and seamlessly pull up a world map that automatically shows each person’s location along with the territories they cover as they speak.
You then move on to the first exercise, a themed icebreaker customized to the project you will be working on today. Each attendee can participate by selecting preset icons to answer relevant questions, so everyone’s answer is easy to see and quick to deliver. Your clients are fully engaged and immersed in the experience your brand is providing, and enthusiastic to begin working with you.
That is what a digital customer experience center can deliver, and why it matters to your business.
The purpose of a customer experience center (also called customer briefing or brand experience centers) is to immerse your clients in your brand while focusing on their needs. Ideally, the customer feels like they are co-authoring a solution tailor-made for their needs.
These centers aren’t just about making a sales pitch. They are designed to:
A digital experience center is simply a subset of the wider idea of a customer experience center, where participants interact virtually. These digital experience centers are more than just a virtual meeting where the moderator shares a Powerpoint. They are all about using digital experience platforms to truly bring your audience on a customized trip through all your brand has to offer—a place where you can talk about the world and DO the work.
Many in-person experience center events will include virtual attendees, so the impression of the people joining digitally always matters. But there are a variety of situations where the ability to run a fully virtual experience would provide even more value.
These digital experience centers could easily come into play if:
The definition of a digital experience platform, Gartner defines a digital experience platform as “an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.” In the case of a digital experience center, this platform is the technology you use to create and run an event in this center.
Since digital experiences are entirely virtual, the technology you use plays the most essential role in your success. Have you ever been working with an important client on a web call, only to need to stop a productive conversation to ask someone else to share a screen or advance to the next slide? Do you cringe when it happens because you know what kind of impression these technology glitches make on potential customers?
If so, the digital experience solutions you currently have in place are limiting your potential for customer experiences. Upgrading your digital experience strategy to include a platform that enables all the features you want can make all the difference. Alleo is one of the top digital experience companies and specializes in creating world class digital experience centers for our enterprise clients.
Let’s go through a few digital experience examples to give some concrete cases of how virtual experience centers can be used across different industries.
A consulting firm is beginning to work with a professional sports franchise to plan their upcoming season and develop their marketing budget. To kickoff the project, their team invites ten of the top decision makers within the franchise to a day-long event in their digital experience center.
A world renowned hotel group is creating a digital experience for the executives of the top 25 travel agencies they would like to promote their holdings. The hotel executives plan a two-day digital experience with ten of their own important stakeholders and 50 travel agent execs.
Now that we’ve gone over some concrete experience center examples, let’s talk through how to create this type of immersive customer experience.
You need a digital experience platform if providing this level of experience with your brand is a priority. Enterprise businesses who are wasting valuable time trying to plan high caliber customer experiences by piecing together many different tech solutions need a better way. Companies that really want to show their prospects how they embrace innovation from the planning level on down need this. Businesses that value their customers and go above and beyond to show them rather than just tell them need this.
When you’re ready to provide a world class digital experience center for your clients, you need Alleo. Visit our website today, or contact us for more information.
The way we work has changed dramatically over the past several years. For many organizations, remote and hybrid work are here to stay—as are the technologies that empower teams to collaborate and communicate with colleagues scattered across the globe. But it’s not just the way we work that’s changed; the way we do business has transformed as well. According to Hubspot, only about one-third of sales leaders reported an in-person sales strategy in 2022, whereas 50% reported a hybrid strategy and 18% reported a fully remote strategy. These numbers are likely to persist in the years to come as companies continue to define their new normal and standard operational procedures.
But it’s not enough to simply recognize the changes, keeping up with them is paramount to success. Yet, they do mean a fundamental shift in the way calls, demos, and other onboarding activities are held. Here’s where visual collaboration enters the room. This relatively new approach to customer engagements champions interactive, equitable conversations between your team and your customers, prospects, and stakeholders. It makes no difference whether they’re in your customer experience center or at their laptop. Visual collaboration software allows you to create flexible, customer-focused experiences that truly drive outcomes.
At Alleo, for example, our visual collaboration platform enables teams to create custom hybrid presentations and engaging experiences that drive inclusion, productivity, adoption, and innovation.
In this guide to visual collaboration technologies, we’re answering key questions such as:
Visual collaboration encompasses various ways that organizations communicate with stakeholders, typically using activities and innovative technologies. While a more simplistic visual collaboration definition may just consider virtual whiteboards, true visual collaboration goes much deeper than that. Visual collaboration has the potential to utterly transform the ways that businesses engage their brands, with functionality for ideation, workshops, presenting, activities, live communication, polling, and more.
Consider for a moment the dozens—or even hundreds—of virtual or hybrid meetings or experiences you’ve had with customers over the last few years. Of course, some may stand out more than others, but odds are they all share some characteristics. They probably took place over a video conferencing system with limited features to collaborate. There was likely a linear slide deck of some sort to guide the conversation. And, sometimes it might have felt like you were wrestling to get your stakeholders to engage, ask questions, or collaborate with you. While meetings like this certainly have the potential to be successful, they can feel repetitive and ordinary, especially in a world where 83% of professionals spend between four and 12 hours of their calendar week in meetings..
Visual collaboration changes the game entirely by putting key elements like engagement, flexibility, innovation, equity, and customer satisfaction at the center of each experience. By adding elements and functions that are designed to engage everyone in the meeting—no matter where they are physically or the ways they’re comfortable communicating—you can capture your customers’ attention from the get-go. And, while many applications claim to offer truly innovative visual collaboration tools, Alleo goes beyond the norm to drive innovation with pre-built templates, widgets, activities, and full customization capabilities.
Broadly speaking, visual collaboration enables compelling experiences that improve customer outcomes across the board. In other words, these kinds of conversations are not only more productive and creative, but they add value to your customer relationships, too.
The fact is, engaged relationships are better for business. In fact, Gartner reports that a high level of customer engagement leads to:
Essentially, visual collaboration—when done well— can enable your team to close more deals, increase revenue, and strengthen relationships. In a world where 73% of consumers consider customer experience a critical factor in their purchasing decision, according to PWC, this can make or break a sale or relationship.
Of course, we know it’s certainly easier said than done. That’s why finding the right visual collaboration tools and methods is so vital to success.
A visual collaboration tool is a software solution that enables organizations to work together and communicate more effectively with their customers and stakeholders—especially in remote or hybrid environments, where it’s challenging to keep everyone’s attention. As we mentioned previously, some correlate video conferencing or virtual whiteboards, but in truth these are merely features of holistic visual collaboration tools for business. The best collaboration tools empower organizations to provide meetings and experiences that are dynamic, equitable, and engaging.
Today’s customer experiences necessitate adaptability and flexibility—as well as online collaboration tools that allow you to foster these characteristics. Virtual collaboration platforms must be able to support in-person, remote, hybrid, synchronous, and asynchronous meetings and interactions to keep up with work environments of the future. With Alleo, you can tailor your experience with purpose-built activities, interactive content and widgets, embeds, live chat, and more in a single, infinite virtual canvas that’s available even after the meeting is over.
We do better work when all of the different voices in the room can be heard equally. Collaborative equity ensures that everyone in your meeting, no matter who they are and how they’re connected, can effectively express their thoughts and ideas. Additionally, remote work has shifted expectations for a lot of people, and businesses that don’t enable these kinds of experiences may be edged out by their competitors that do. With Alleo’s verbal and non-verbal communication features, attendees can share and interact in a way that feels authentic and comfortable to them.
At the end of the day, it all comes down to capturing your audience’s attention. Microsoft estimates that you have roughly eight seconds to do this, which means there is little room for error at the top of a meeting. Visual collaboration tools like Alleo offer features to ensure you and your audience are interacting at every stage of a conversation. Work synchronously and asynchronously and craft personalized customer-driven presentations that truly stand out from the crowd.
Many types of collaboration tools exist on the market today, ranging from point solutions that offer just a whiteboard to end-to-end solutions that power not only your video conferencing and chat but your collaboration tools as well. With the number of visual collaboration technologies on the market, however, it can be challenging to find the right solution for your team. Here are 10 key features to look for in your next visual collaboration tool.
At Alleo, we’re on a mission to help organizations connect people, content, and tools—without the limitations that interfere with flexibility, collaborative equity, and engagement. Our no-code visual collaboration platform enables businesses to hold high-impact customer-facing meetings, presentations, and workshops that drive results. With video conferencing, live chat, pre-built templates, and a variety of widgets and interactive activities, Alleo makes it easy for businesses to design, facilitate, and collaborate to drive better experiences.
Stop searching online for which is the best collaboration tool and experience a best-in-class platform like Alleo. Sign up for a demo today to experience it for yourself.
